The deck in minutes. Every vendor's proof in one place.
Planning out-of-home still means hours of copy-paste between a spreadsheet and a slide deck, then reconciling a dozen vendors' photographs out of chat threads. Nukkad turns both into one workflow — with client-safe views and your own margin kept private.
- One plan
- many vendors
- Branded
- proposal export
- Private
- your margin stays yours
Four things that eat an out-of-home planner's time
None of them are the actual planning. That is the problem worth fixing.
The deck grind
Hours a week moving the same rows from a spreadsheet into slides, then doing it again when the budget changes.
Availability that has moved
A vendor's sheet is out of date the moment it is emailed, and you find out at the confirmation stage.
Proof from everywhere
Photographs arriving from a dozen vendors in a dozen chat threads, none of them attached to a booking.
Reconciliation at month end
Matching what was booked against what ran against what was invoiced, one vendor at a time.
From the client's budget to a proposal you can send
- 01
Start from the brief
Budget, cities, window and objective go in as the client described them, not as a form you have to translate.
- 02
Get a mix, with the reasoning
A coverage optimiser proposes the spread across formats and localities, and shows why each site is in it.
- 03
Compare options side by side
Two or three plans on the same budget, compared on coverage rather than on whichever vendor answered first.
- 04
Export the branded proposal
The plan becomes a proposal in your own branding — built from the plan, so it cannot drift out of sync with it.
Delivery you can reconcile without asking anyone
Once the plan is live, the work changes from persuading to proving — and that is where a shared record earns its keep.
Every vendor, one view
Bookings across many media owners on one delivery board, instead of a folder per vendor.
Proof already checked
Location, timing, duplication and creative are checked before a capture reaches you. Exceptions arrive flagged.
Client-safe views
Share the plan and the proof with your client without exposing your rates, your vendors or your margin.
Your margin stays private
Cost, sell and margin sit on the same order, visible to you and nobody else on it.
Approval chains that hold
Spend approvals recorded against named people, so a signed-off plan stays signed off.
Billing that matches delivery
What ran, what was proven and what is billed are the same record — so month end is a review, not an investigation.
What is ready, and what is coming
We are pre-launch, and an agency is exactly the wrong audience to be vague with. So here is the honest split.
The core of the product and the first thing you will be shown. Budget in, mix out, with the objective and the reasoning visible rather than hidden behind a recommendation.
Coming. It is specified and it is the demo we most want to give you, and until it ships we will say coming rather than pretend otherwise.
Delivery across every media owner on the plan in one view, with each capture attached to the booking it belongs to.
Not published. We have not found a reliable current figure for Indian out-of-home agency commission, and we would rather agree yours in a conversation than print a number we cannot stand behind.
- Mix with reasoning
- Branded proposals
- Every vendor in one view
- Client-safe sharing
Planning is the product
The mix is what your client pays for. Everything else in here exists to make that mix defensible.
Proof makes it defensible
Checked photographs and play logs, attached to bookings — the evidence you need in the review meeting.
Nothing hidden from you
Where a number is modelled, it says modelled. Where a feature is coming, it says coming.
Bring us a live brief and we will plan it with you
Agency early access
We're taking a small number of agencies into the first cohort. Tell us the cities you plan for and we'll set up a working session on a real brief.